Marketing

MARKETING I

(SMTEC: CLHS, FHS, WWTHS)

Grades CLHS & FHS: 9-12, 1 credit, WWT: 10-12, 1 credit

 

Meets VPAA One (1) Credit Graduation Requirement OR

Meets One (1) Math Related Credit Graduation Requirement

This course is the study and understanding of marketing and business management. It is a comprehensive course that studies selling, purchasing, displays, inventory control, promotion, distribution, and each of the other functions of marketing. In addition to learning marketing concepts, students will gain knowledge about the skills needed to secure and sustain employment. Students will also have the option to participate in DECA, a student organization that helps build leadership & networking through competition.

MARKETING II-FHS, LHS, WWT

Meets VPAA One (1) Credit Graduation Requirement
Meets Math Related One (1) Credit Graduation Requirement
 

Emphasis will be on promotion, advertising & distribution of products to customers.  Explore marketing careers in areas of buying & distribution, pricing, product planning, and entrepreneurship.  Students will also be participating in BPA or DECA, a student organization that helps to build leadership skills and provides an opportunity for students to use what they have learned in Marketing in competition against other students from across the state. Students who complete Marketing II & I may be eligible to earn college credit for the Introduction to Marketing course at Macomb, Baker or Davenport.

Prerequisite:  Successful completion of Merchandising & Marketing I

MARKETING EXTERNSHIP (CO-OP)

(SMTEC: FHS, WWTHS)

Grades: 11-12, 1 credit

Corequisite:   Students must be enrolled in the capstone class (i.e. CTE II class) of their CTE program.                           

Prerequisite:  The student must have completed 50% of the segments in their CIP Code.

Minimum 2.0 GPA with teacher permission is required

 

Students work part-time in a Marketing job and earn at least minimum wage and credit toward graduation.  This course needs to be taken concurrently with Merchandising & Marketing II or Store Management.  An average of 10 work hours is needed each week.

SPORTS AND ENTERTAINMENT MARKETING

(SMTEC: FHS)

Grades: 10-12, 1 Credit

Meets One (1) VPAA Credit Graduation Requirement

This class provides a student with a foundation in marketing concepts. The major areas of instruction will include an overview of marketing principles and its effects on our economic society. Other areas include: Selling, Promotion, Distribution, and Pricing. Management areas will include: Marketing Information, Product and Service and Entrepreneurship and Finance, specifically as it relates to the Sports and Entertainment fields. Curriculum for this course is entirely online and students will have access to it as they navigate the various segments. Students will have a final project based in the Sports and Entertainment field as well as present their findings and research to the class.

This class is for two semesters (1 credit). Students that complete this course may have the opportunity to complete a work experience for credit in their senior year. (See instructor for details)